SNOW MESSAGING - WINTER 2011/12
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Whistler
Real Estate Co Ltd, #137- 4370 Lorimer Road, Whistler, BC V0N 1B4
While many resorts in North America are struggling with
well-below average snow coverage, Whistler has received 17 feet of snowfall
in the first two months of the winter season and boasts 8,171 skiable acres
of terrain – more than any other destination in the United States and Canada.
In fact, compared to major resorts in Colorado, Utah and California, Whistler
has more than twice the amount of snow. Since Christmas Eve, more snow has
fallen in Whistler (six feet) than major Californian resorts have received
season to date.
Tourism Whistler is requesting your support to help drive
awareness of the current snow conditions in Whistler this winter with
potential customers. The following tools have been provided to help you
quickly and easily promote the resorts snow message to the world; by
leveraging your family & friends, business and personal networks and any
other marketing channels you have access to.
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TOOLKIT
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DIGITAL ASSETS
Total
accumulative snowfall graph: Click here
for a copy of the graph highlighting total accumulative snowfall
amounts to date for Whistler compared to major resorts in Colorado, Utah
and California. Recently, there has been significant media coverage in the
United States (our number #1 international market) regarding poor snow
conditions at major US ski resorts. This graph provides a simple, impactful
means of showcasing Whistler’s snow advantage to our US visitors – who may
otherwise not consider a Whistler vacation as they have the misperception
that snow conditions are poor throughout North America.
Images
To access fresh snow images, please login to the Tourism Whistler Digital
Asset Management system: http://www.whistler.com/imagebank/
Images are
mostly located under WINTER > SKIING > ALPINE folder on the
left side of the system.
Please ensure all photos are credited as indicated. For more images,
you can contact Kim at kanthony@tourismwhistler.com.
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SOCIAL MEDIA
Social media
plays a key role in engaging audiences and driving the resorts snow
messaging. Additionally a great strategy to increase you or your brands
social media following is to tag other key social media handles in your
post, such as Tourism Whistler.
The social media team at Tourism Whistler is promoting the snow message via
the following social media handles and Twitter hash tags:
Tourism
Whistler
Facebook (www.facebook.com/GoWhistler):
@gowhistler
Twitter (www.twitter.com/gowhistler):
@gowhistler
*Please note that in order to “@” tag one the GoWhistler fan page in a
Facebook post, you must first “like” the page.
Twitter
hashtags:
#snow
#whistler
Sample
Social Media Posts for members:
Twitter
(includes shortened URL link to the weather page on www.whistler.com):
- La Niña loves #Whistler, which has received 17 feet
of #snow so far; and even more is on its way! @Gowhistler http://ow.ly/8kJ8F
Facebook:
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EMAIL MARKETING
Tourism
Whistler is communicating the resorts snow messaging to its email database
and encourages members to do the same. Here are some suggested copy points
for a snow message inclusion in your email campaigns:
- While many resorts in North America are struggling
with well-below average snow coverage, Whistler has received 17 feet
of snowfall in the first two months of the winter season and boasts
8,171 skiable acres of terrain – more than any other destination in
the United States and Canada.
- Last year the resort received more than 52 feet of
snowfall, shattering the average annual accumulation of 34 feet, and
La Niña is helping pave the way for a repeat performance this year.
The first two months of Whistler Blackcomb’s 2011/ 2012 winter season
have been excellent, with 517 centimetres (203 inches) of total
snowfall.
- The New Year is off to an amazing start with 75 cm
of new snow in the alpine over the past 7 days and up to 35 cm in the
forecast for the next 5 days. The slopes of Whistler Blackcomb have
been endowed with a total of 520 cm of snow (17 feet!) since opening
day, ensuring a healthy snow base for the season and some of the best
skiing and riding conditions in the world. Book a weekend getaway this
month to take advantage of impressive conditions and excellent
accommodation rates. See you on the slopes!
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TOURISM WHISTLER'S SNOW CAMPAIGN
Click here
to see Tourism Whistler’s Advertising, Sales and Communications
Plan for this snow messaging campaign. In addition to media efforts to all
our key national and international markets, the resort’s snow messaging is
being promoted via advertising through TV, newspaper and online channels,
in the national Canadian (including British Columbia & Ontario) and
United States (including Washington) geographic markets.
Thank
you for your support with our efforts to drive awareness around the current
snow conditions in Whistler!
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This entry was posted on January 10th, 2012
| Posted in Whistler/Blackcomb News